Branding the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
Branding is all of the ways you establish an image of your company in your customers’ eyes. By building a website that describes what you offer, designing ads that promote your goods and services, selecting specific corporate colors that will be associated with your company, creating a logo, and featuring it across all your social media accounts, you are branding your company. That is, you are shaping how and what people’s perceptions of your business are. And what your customers say about your brand is the reality (not what you’d like them to think). It’s the impression that pops into their minds when they hear your business’ name. It’s based on a feeling they have that is based on their experiences they’ve had with you, good or bad.
The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.