An arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark.
(merriumwebster.com)
Brand name is the name a company gives to one of its products, so that people can easily recognize it.
(dictionary.cambridge.org)
Brand name is a name used to identify and distinguish specific goods, services or businesses from others.
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